Forward deployment for local companies
The follow-up is where the work goes quiet.
The software has the customer. The chase lives on a phone, a pad, and in someone's memory.
The pain
Between the ask and the outcome, the job gets lost.
The ask
They wanted a price.
- Follow up Thursday
- On a pad
- A personal inbox
- A personal text
- A side spreadsheet
- CRM stops at the name
The outcome
No record of what happened next.
How a forward deployed engineer works
I stand in the workflow. Then we build the smallest fix.
- Delete
- Code
- Agent
- Human
- 01
Stand on the floor
Sit with the people who do the job. Watch the texts, the sheet, and the step that never gets entered.
- 02
Write the real steps
The CRM holds the record. The week holds the process. Both go on one page.
- 03
Sort every step
Delete, code, agent, or human. In that order. The judgment stays with a person.
- 04
Build the smallest fix
Inside the tools you already pay for. A number first. If it does not move, it did not work.
How to price the look
Put a number on the quiet before you hire anyone.
Count the chase before you hire anyone. Swap in your own numbers.
One workflow, one year
$20k
Desk time on the follow-up alone. A model, not a client result.
- 12
- price requests a week
- Half
- turn into chase and retyping
- 90 min
- on each messy one
- $45
- an hour, loaded
23%
of 2,241 US companies never answered a test web inquiry.
42 hrs
average first reply, among those who answered within 30 days. Harvard Business Review, 2011. A pattern, not a promise.
Where to see it in your language
Two floors. Same method.
Start
Bring the workflow that goes quiet after the first yes.
Tell me the job, who does it, and which system is supposed to hold it. I will tell you whether a look is worth it, and what the first week would produce.